BRIDGING THE GAP + CREATING MORE ROOM AT THE TABLE
HALEY WILLIAMS
Recovering people pleaser. Reformed sad beige mom. Grandma's favorite (don't tell the others). Will talk you into booking the club level room and out of "being more professional" on socials.
I USED TO GATEKEEP.
then I learned it's better to have friends in your corner than to believe everyone else is competition.
If we haven't met yet, hey, I'm Haley. I am a wife, a mom of 2 littles, a 12 year veteran of the travel industry, and now an agency owner.
After burning my entire business to the ground, I started over from scratch and I’ve finally mastered my workflow & created a referral worthy business through useful, beautiful documents sent to my clients.
I can’t wait to help YOU do the same.
As a travel advisor, I know the struggle that comes with keeping on top of everything this job requires.... while also creating everything from scratch. I'm here to help you.
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But around month 18, I realized something...
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But around month 18, I realized something...
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But around month 18, I realized something...
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But around month 18, I realized something...
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But around month 18, I realized something...
THE PROBLEM WAS NEVER ME. The problem was that I had no strategy.
I started The Magic Coordinator in 2023 as an Etsy shop - just wanting to share the love and help some fellow TAs send their clients off with beautiful itineraries.
In 2024, I launched the Community - a one stop shop for every template I've ever made PLUS a community area, a virtual living room if you will, where advisors can come together to brainstorm, vent, whatever they need.
Since then I’ve helped 200+ travel advisors level up their client experience and start showing up in the online space as the expert that they are.
So, whY DO I DO WHAT I DO?
Because you don't want to just blend into the crowd of ta's shouting "I'M FREE, USE ME"
You want to be the TA that people remember. Spend their $$$ with. Obsess over. Tell their friends about. I want to help you create the client experience worth shouting from the rooftops.
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Based in MISSOURI – out of her home office
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250+ TRAVEL ADVISORS SERVED
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AGENCY OWNER + ACTIVE TRAVEL ADVISOR
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Writes The MAGIC MINUTE every SATURDAY
"I've taken three other Instagram courses before Vivian's."
The difference is she actually explains the WHY behind everything — and she does it in a way that doesn't make me feel dumb for not already knowing it. I finished Content That Converts feeling like I finally had a brain for this stuff.
— Dana K., Brand Photographer
"I was fully prepared to spend six weeks overwhelmed and behind."
Instead I finished every module on time, implemented as I went, and posted my best-performing reel ever in week three. Vivian makes it genuinely fun to learn.
— Tara L., Life Coach
"The Hook Formula alone was worth 10x the $27 I paid."
My DMs started blowing up after I rewrote my captions using Vivian's method. I've already made my money back — and then some.+
— Kelsey R., Online Boutique Owner
Come find me —
@magiccoordinatorco
If you're into content strategy that actually makes sense, Instagram tips you can use today, and the kind of behind-the-scenes that's actually behind the scenes and not a perfectly staged flat lay — you're in the right place.
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MORE to EXPLORE
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MORE to EXPLORE
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MORE to EXPLORE
FREE · EVERY saturday —
The Magic Minute
Every Saturday I drop a short, punchy email with one actionable content tip, what I'm loving on Instagram right now, and occasionally a behind-the-scenes look at what's actually working in my business. No fluff. No 47-paragraph emails. Just the good stuff.
Vivi teaches brand-new entrepreneurs how to create scroll-stopping content and build an audience that actually buys.
