2.5(ish?) weeks until the second month of the year already  - so quick check: how are you doing? How's wave season? 

I hope that the first few weeks of the month have felt calm & peaceful and that wave season is treating you well, and if it's feeling like crickets - please know that 'wave season' isn't january for some people! Yours might come later... you never know. :) 

With that said... I have a shiny, new calendar for you! 

As always - take what you need & skip what doesn’t align, mix and match things, change what days you do things! Keep in mind that on this calendar, the "urgency and action" (the hard selling post of the week) is always on Wednesday. Studies show Tuesday/Wednesday/Thursday are the best days to push for that sale. :) 

Connection - to build trust and warmth
Objection-Busting - to clear up myths and doubts
Education & Expertise - to showcase your value
Urgency & Action - to drive decisions
Proof - this is your social proof, your client testimonials, your "hey, I'm really good at this and here's why" moment.

The fun thing about this is that it can be tailored to quite literally ANY destination or any specialty/niche. Even with following the same formula/idea list, I guarantee no two people will have the same content. Sit with it for a little while, brainstorm how you can make it yours and how you can make it fun for your audience.

Dates to remember this month:

+ 2/2 - Groundhogs Day
+ 2/8 - Disney California Adventure 25th Anniversary
+ 2/9 - National Pizza Day
+ 2/13 - Galentines Day
+ 2/14 - Valentines Day
+ 2/16 - Presidents Day (US)
+ 2/17 - Lunar New Year, Mardi Gras
+ 2/26 - National Fairy Tale Day
+ 2/26 - 3/2 - RunDisney Princess Half Marathon Weekend at WDW

Tip of the Month:

Stop posting like a brochure. Start posting like a human.

2 quick ways to to implement ASAP: 

Start showing your face at least 2x a week. 

Talking-head reels > perfectly curated graphics. (I know, I know, preaching to the choir here!)

Teach one small thing per post.

One tip. One myth busted. One “did you know?” No expectation of booking - give a small tidbit away for free every time you come online. 

🧠 Why this works 🧠 

Pretty destination photos don’t build trust anymore, but you do every time you talk about yourself + what you do. Your dream clients don’t need more resort room tours and dreamy castle pics… they already know they want to go on vacation. What they need to know is who they’re booking with.